Luxury, Reimagined

Three generations in jewelry. One conviction - that fine jewelry belongs notonly to the biggest moments, but to the days in between.

Since Love|Born for the Moment

Fine jewelry for everyday life. Whether for ordinary days or milestone moments, every occasion deservesto be celebrated with elegance.

— Chapter II

A new chapter

In 2018, Jason stepped out from behind the wholesale counter and beganbuilding something different - a private bespoke studio dedicated to lab-grown diamond jewelry, designed directly for the people who would wear it.

For years, private jewelry commissions had been almost exclusively tied tolife's grand occasions - engagements, weddings, landmark anniversaries. Thecustom experience was treated as a ritual reserved for those moments, andpriced accordingly.

Jason's question was simpler: if the quality is here, and the craftsmanship ishere, why should the experience of owning a bespoke fine piece be reservedfor only three or four days in a person's life?

That question became the foundation of Since Love.

“ If the cost of exceptional quality has fallen this much, why is fine jewelry still reserved only for the biggest moments of a life? ”

— The Question That Became Since Love

— Chapter II

A new chapter

A Family In Jewelry

Nearly Two Decades

The story of Since Love did not begin in 2025. It began three generations earlier — in the trade floors and wholesale counters where a family learned what fine jewelry asked of those who made it.

THE BEGINNING

The Wang family enters the jewelry trade as wholesalers of natural diamonds, supplying stones to jewelers around the world.

THE SHIFT

The family becomes an early participant in the emerging lab-grown diamond wholesale market — well before the public had encountered the category.

SINCE LOVE IS FOUNDED

Jason Wang launches a private bespoke studio dedicated to lab-grown diamond fine jewelry — the foundation of what would become Since Love.

SINCE LOVE, WORLDWIDE

Since Love Jewelry is formally established as a global direct-to-consumer house, serving clients across America, Europe, and beyond.

— Chapter III

Fine jewelry,

The conviction behind Since Love is not that fine jewelry should be cheaper. It isthat fine jewelry should belong to a wider story.

To the birthday you want to remember. To the promotion you worked ten years for.To the quiet morning when you dress for yourself and no one else. To the holidays,the small anniversaries, the ordinary days that are not ordinary at all.

We believe the generation now entering its peak years of self-purchase andmeaningful giving does not want to wait for permission from tradition. They do notwant to be told that fine jewelry is reserved for "someday. They want it now - andthey want it made well, priced honestly, sourced responsibly, and designed to beworn.

A Word From Our Founder

“My family taught me the jewelry industry from the inside. Lab-grown diamonds taught me that it did not have to stay the way we inherited it. Since Love is what I built between those two lessons — a house for people who want fine jewelry to be part of their everyday life, not just the chapters they frame on the wall.”

Jason Wang

Founder, Since Love Jewelry

Since Love

Because every piece we make — whether for an engagement or for a Tuesday — begins with someone choosing to honor a feeling with something real. A feeling for another person. For a moment worth marking. For themselves.

Love, as we understand it, is not reserved for the occasions the industry has trained us to expect. It is in the smaller decisions too — the ones that make a life.
Since Love is named for all of them.