Skip to content

Country

  • ENGAGEMENT RINGS
  • WEDDING RINGS
  • DIAMONDS
  • EVERYDAY JEWELRY
  • OCCASION GIFTS
  • OUR STORY

    Our Mission

    Our Story

  • LIVE CHECKOUT

Cart

Your cart is empty

Virtual Appointment

Spend forty-five minutes with a specialist who has read your notes, prepared your references, and curated three pieces for your consideration before you join the call. No script. No upsell. Just a conversation

The session, hour by hour

A true expert, not a salesperson. Each specialist brings years of gemological training and a genuine love of helping people find the piece that will matter to them forever.

Before — 24 Hours

We Prepare For You

-24h
Your specialist receives your matchmaker notes, references, and budget bracket.
-18h
She pulls three pieces from inventory and sets them aside on a private velvet tray.
-2h
A calendar invite + Zoom link arrives in your inbox with a 15-second connection test.
During — 50 Minutes

We Meet, On Your Terms

0:00
A two-minute hello. No product talk yet — we get to know your story.
0:25
Open Q&A on the 4 Cs, settings, sizing, and price transparency.
0:45
We agree on next steps. Or not. Either is fine.
After — 24 Hours

You Leave With Everything

+2h
A written recap arrives in your inbox — every piece shown, every price, every note.
+24h
Hold periods on the three pieces remain active for 14 days, no deposit required.
Anytime
Reply to the recap email to book a follow-up. Same specialist, same context.

Meet Your Specialist

A virtual appointment isn't a generic video call — it's a private hour with a particular person. Choose who you'd like to meet, or let us match you based on your story. Every specialist on this page has trained at our Shenzhen atelier.

Lia Moreau

Senior Gemologist

Specializes in colored gemstones and custom engagement rings. Known for helping clients articulate what they want before they know themselves.

Experience
9 yrs
Specialty
Gemstones
Languages
EN, FR
Rating
4.98 ★

Wei Zhang

Diamond Advisor

Has guided thousands of clients through the 4Cs and beyond. Patient, thorough, and always focused on getting the most value for your budget.

Experience
7 yrs
Specialty
Diamonds
Languages
EN, ZH
Rating
4.97 ★

Amara Sullivan

Bridal Specialist

Brings a long background in bridal consulting. She listens first, then helps you find the ring that fits your style, timeline, and budget.

Experience
9 yrs
Specialty
Bridal
Languages
EN
Rating
4.96 ★

Sofia Reyes

Custom Design Lead

Works with clients designing pieces from scratch. She'll help you sketch, source, and price a one-of-a-kind ring with as much or as little involvement as you want.

Experience
11 yrs
Specialty
Custom
Languages
EN, ES
Rating
4.99 ★

We know where our materials come from.
We tell you what we know, and what we are still working to know better.

— The Since Love Sourcing Manifesto

A network, not a factory.

Alongside our core Shuibei atelier, Since Love maintains working relationships with specialist workshops throughout the district — one of the densest concentrations of fine jewelry craftsmanship anywhere in the world.

This network allows us to commission the right master for the right piece — a micro-pavé specialist for pieces that require it, a hand-engraving workshop for pieces that call for it, a channel-setting veteran for pieces whose technique demands it.

Our ateliers have served the global fine jewelry industry for decades, under conditions of craft and precision that this district is known for. Since Love is the house that carries this craft directly to its clients — without the layers of markup and intermediary margin that traditional fine jewelry has historically required.

Your virtual consultation, elevated

Bring the Since Love experience to the comfort of your home through our seamless virtual consultation features — including live ring reveals and digital try-on. Every detail you'd see in our atelier, now translated for your screen, your time, and your space.

Live Ring Reveal

Each piece presented under three lighting conditions — daylight, lamplight, candlelight — through a 4K macro lens.

Digital Try-On

Our AR overlay places the ring on your finger at true scale, so you can preview proportions before deciding.

Virtual Or In Person?

Both options are complimentary. Both end with a written recap. The difference is when you'd choose one over the other.

Virtual Appointment
  • You're early in the journey — exploring, learning, comparing
  • You live more than a 90-minute drive from a Since Love boutique
  • You want a partner to join from a different city
  • You're researching for a surprise proposal and need discretion
  • You'd rather not put on makeup to look at rings
  • You prefer to think slowly, with a written recap to revisit

Recommended for first-time visits and remote clients.

Showroom Visit
  • You've narrowed to two or three pieces and want to compare in hand
  • You need a precise finger size measured by a jeweller
  • You'd like to see a stone under loupe yourself, not on camera
  • You're ready to commit and want to leave with the piece
  • You're collecting an heirloom for reset / appraisal in person
  • You want the full atmosphere — champagne, the velvet, the moment

Recommended for final decisions. Find a boutique near you

Words From Our Clients

These reviews are not about our rings. They are specifically about the virtual appointment itself — the call, the specialist, the experience. Pulled from verified bookings in the past ninety days.

Oct 13, 2026

Booked with Léa · Emerald-cut engagement ring

"I cried twice. Léa didn't flinch. She also caught me before I overspent on a diamond size I didn't actually want. The recap email had the exact phrasing I needed to convince my partner. Five stars feels low."

—Emily M.
Oct 9, 2026

Booked with Wei · 1.5ct round brilliant

"Wei spent fifteen minutes talking me OUT of a higher carat. He showed me why a slightly smaller stone with better cut would actually look bigger on my fiancée's finger. That kind of honesty doesn't exist in retail."

—James T.
Oct 2, 2026

Booked with Amira · Heirloom redesign

"My grandmother's ring had been in a drawer for forty years. Amira walked me through three redesigns over two calls. The final piece arrived last month. My mother wept. I am unsurprisingly besotted."

—Priya R.
Sep 27, 2026

Booked with Sofia · Custom oval solitaire

"I joined from Singapore, my partner from London. Sofia ran the call like a private viewing — three rings on a velvet tray, each turned under the macro lens. We decided in forty minutes and never felt rushed."

—Hannah & Tom
Sep 21, 2026

Booked with Léa · Sapphire three-stone

"I came in with a Pinterest board and a vague budget. Léa translated all of it into two real options and told me plainly which one she'd choose. The written recap listed every price. No surprises, no follow-up pressure."

—Daniel K.
Sep 16, 2026

Booked with Wei · Lab-grown comparison

"I wanted to understand lab-grown versus natural without a sales pitch. Wei put both under the loupe on camera, side by side, and let me draw my own conclusion. I ordered the next morning with total confidence."

—Marcus L.
Sep 10, 2026

Booked with Amira · Surprise proposal

"Planning a surprise from another city was terrifying. Amira helped me get the size right using a ring I borrowed, kept everything discreet, and had the piece shipped with a signature. She said yes, by the way."

—Oliver P.
Sep 4, 2026

Booked with Sofia · Wedding band pairing

"The digital try-on sold me. Seeing the band sit against my engagement ring at true scale answered every question I had. Sofia noticed a width mismatch I'd have regretted for decades."

—Chloe W.
Aug 29, 2026

Booked with Léa · Yellow gold halo

"Evening call, kids asleep, cup of tea in hand. Léa showed the ring in daylight, lamplight and candlelight, and explained why the halo would read larger in photos. The recap arrived before I'd finished my tea."

—Sarah B.
Aug 22, 2026

Booked with Wei · Budget-first search

"I told Wei my ceiling up front and he never once nudged me above it. Instead he found a stone with better cut grade for less than I'd planned. Fourteen-day hold, no deposit. This is how buying should feel."

—Nathan G.

Honest answers

Three other ways to talk

We're here to help with any questions you may have! Our jewelry specialists are available 24/7.